Modern Marketing

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Marketing Intelligence for E-commerce

How We Help

Engage Customers

Personalized Messaging

Measure Performance

Engage Customers

Identify ideal audiences and reach new consumers

Identify the high-value audiences for customer acquisition targeting.

Improve response rates while managing acquisition costs.

Acquire customers while removing existing customers from campaigns.

Personalized Messaging

Deliver relevant experiences by leveraging powerful audience insights

Targetted messaging to welcome new customers and capture their preferences.

Target high-value customer segments and provide offers to encourage purchasing.

Increase purchase frequency by targeting recent purchasers with relevant offers.

Measure Performance

Measure the impact of marketing on consumer reach, response, and revenue

Measure campaign performance for online sales and in-store transactions.

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Latest Blog Posts

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Marketing Strategy vs Marketing Tactics

Don’t Confuse Marketing Tactics with Strategy

Something I often see in marketing and technology is people who choose tactics without a strategy.…
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Targeted Marketing with Customer Segmentation and RFM Analysis

Targeted Marketing with Customer Segmentation and RFM Analysis – Part 1

Introduction An eCommerce business wants to target customers that are likely to become inactive.  In this…
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Choose a Niche

Who’s your target audience (niche)?

Most businesses feel like selecting a niche will cause them to lose opportunities. I argue that…
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