Web analytics is the process of collecting, analyzing and reporting web data to measure the performance of marketing. The core of web analytics is website data, but may also include integration of other services, such as email.
Web Analytics Services
Web Analytics Audit
Evaluate analytics configuration to identify issues, measurement setup and areas of opportunity.
Increase return-on-investment by identifying the most valuable channels, webpages, campaigns, and articles.
Analyze website data to understand visitor behavior trends across your digital platforms, such as desktop, mobile web, and apps to identify challenges and opportunities.
Cohort analysis describes the behavior of various groups of website users over time. Use cohort analysis to review previous campaign engagement, and ongoing user engagement benchmarking.