Search Engine Optimization (SEO) is the process of aligning your website with what prospects are looking for online. SEO involves matching common search terms with your content, updating website content, and technical changes to your website.
Protect Your Website’s SEO Equity
You don’t want to reset your website traffic after investing time and money for SEO. Even if you’ve never paid for SEO, your website naturally gains some SEO authority over time (website visitors from search engines).
Website SEO is like investing in a home. You make major fixes, put time and effort into updates, and over time the value of the asset increases. And now that its time for website expansion, you want to understand how the redesign changes will affect your asset.
Adverse SEO Effects
The purpose of SEO is to get more people to your website. Like sales, it’s a numbers game!
The more people that visit your website, the higher chance you have at making a sale. If you plan a website redesign without considering SEO, you’ll see a sharp decline in traffic, leading to a decline in sales.
Planning Your Redesign
Website design and SEO are different skills and most businesses hire a specialist for each. If you’re working with a website design firm, consider having an SEO firm as part of the conversation. The SEO specialist will make sure that SEO standards and current “infrastructure” are maintained through the redesign so you don’t lose website traffic.
Businesses get excited about a website redesign. It’s a chance to get a fresh look and share your progress and work. However, there are some important parts of SEO that often get overlooked when redesigning a website:
Content – Content optimization is a balance of attracting the right people while also being competitive to rank high in search results. A big part of SEO is the planning and mapping of content-to-keywords-to-audience. This is one of the biggest areas where website changes have an adverse effect on SEO.
Link Structure: Google reads your website and associates the value of your content with its URL. When the URL structure changes you have to let Google know there are new links that represent the old so you maintain your SEO link value.
…and the list goes on!
Ready to Launch Your New Website?
Let’s make sure sure you have a smooth transition.
Sure Optimize will help you through your website redesign and provide our expertise before, during, and after your transition.