An online education provider added marketing activities to increase product exposure. The increase in marketing activity created a challenge of tracking performance across all marketing initiatives.
The online education provider hired us to analyze data from various systems to better understand customers and improve conversion.
We created a customer data platform that housed data from a variety of sources. The data platform improved the understanding of attribution and guided marketing decisions that led to increased conversions.
Additionally, the data platform solution enabled continuous analysis to monitor important metrics and marketing performance.
Online Education Products
• Marketing analytics • Predictive Analytics • Customer Data Platform