Increased Membership and Donations with Unified Data
A large non-profit has data in separate systems that don't interact with each other. The organization wants to combine data sources (membrship, political, and transaction data) for personalized marketing outreach.
Our solution created a unified data source (data warehouse) that pulled data from multiple sources to create a single record for each member.
The system allowed the organization to segment members in like-groups and send members relevant messages. Sending personalized, relevant messages increased recurring membership and donations. Additionally, the data warehouse enabled organizational reporting through dashboards and data analytics.
• Analytics audit • Marketing analytics • Data management