Marketing analytics is the process of collecting, analyzing, and reporting a variety of data to measure and improve the performance of marketing. This allows you to take what you're already doing and make it more effective.
Marketing Analytics Will Help You:
Monitor your progress toward quarterly and annual goals.
Identify which customers to target and spend on.
Identify the future value of customers.
Identify areas of the marketing mix that need improvement.
Assess how your goods and services meet customer expectations.
Marketing Analytics Consulting Services
Customer Insights, Segmentation, and Personalization
Customer Lifetime Value / RFM Analysis
Customer Journey Analysis
Customer Retention / Churn Analysis
Customer Churn Analysis
Analyze a variety of data to improve your marketing ROI!