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Category Archives: Technical

Customer Segmentation with RFM Analysis using K-Means Cluster

Customer Segmentation and RFM Analysis with K-Means Clustering – Part 2

I. Business Objective An E-Commerce business wants to keep customers active in purchasing. The business would like to understand customer purchasing behavior to prioritize…
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Targeted Marketing with Customer Segmentation and RFM Analysis

Targeted Marketing with Customer Segmentation and RFM Analysis – Part 1

Introduction An eCommerce business wants to target customers that are likely to become inactive.  In this article, I will use a grouping technique…
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Fast Food Promotion Campaign Effectiveness

Marketing Analytics – Fast-Food Promotion Effectiveness

Summary A fast-food chain plans to add a new item to their menu. However, they are undecided on three possible marketing campaigns for…
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Elements of The Website Marketing System

Structure Your Website for Lead Generation and Convert to Customers The elements of Website Marketing System is a term Sure Optimize uses to…
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