menu x

Category Archives: Marketing Fundamentals

Marketing Strategy vs Marketing Tactics

Don’t Confuse Marketing Tactics with Strategy

Something I often see in marketing and technology is people who choose tactics without a strategy. Even if the goal is implicit, always…
Continue reading
Choose a Niche

Who’s your target audience (niche)?

Most businesses feel like selecting a niche will cause them to lose opportunities. I argue that selecting a niche helps a business gain…
Continue reading