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Category Archives: Marketing Analytics

Woman on Phone - Twitter Sentiment Analysis

Twitter Sentiment Analysis (Brand Monitoring)

I. Executive Summary In January, Gillette released the Boys will be Boys advertisement, highlighting the brand’s stance on male toxicity. Just recently, they released Your First…
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Customer Segmentation with RFM Analysis using K-Means Cluster

Customer Segmentation and RFM Analysis with K-Means Clustering – Part 2

I. Business Objective An E-Commerce business wants to keep customers active in purchasing. The business would like to understand customer purchasing behavior to prioritize…
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Targeted Marketing with Customer Segmentation and RFM Analysis

Targeted Marketing with Customer Segmentation and RFM Analysis – Part 1

Introduction An eCommerce business wants to target customers that are likely to become inactive.  In this article, I will use a grouping technique…
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Fast Food Promotion Campaign Effectiveness

Marketing Analytics – Fast-Food Promotion Effectiveness

Summary A fast-food chain plans to add a new item to their menu. However, they are undecided on three possible marketing campaigns for…
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Thanksgiving Dinner Marketing Survey Data Analysis

Thanksgiving Dinner – Marketing Survey Data Analysis

Table of Contents IntroductionObjectiveData AnalysisThe Result4a. Business Value4b. The Perfect Thanksgiving Meal 1. Introduction In the spirit of Thanksgiving, I’ve decided to perform…
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Digital Marketing and Data Science

Marketing Analytics & Data Science

Summary The data science community, Kaggle, recently announced the Google Analytics Customer Revenue Prediction competition. The competition uses data from the Google Merchandise…
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