An online education provider started investing in new marketing tactics to increase product exposure. The decision to add more marketing activities required a way to track performance across all marketing, and guide decision making for each marketing initiative.
The online education provider hired us to analyze data from various systems to improve conversion rates.
We created a customer data platform that housed data from a variety of sources. The platform improved the understanding of attribution and guided decisions to fine-tune marketing and increase conversions.
The system and processes also combined diverse marketing data for continuous analysis that monitors KPIs and marketing performance.
Online Education Products
Googled Analytics Platform, Customer data platform (CDP), Customer Segmenattion, Data Science