Latest blog posts

Subscribe to email updates
Targeted Marketing with Customer Segmentation and RFM Analysis

Targeted Marketing with Customer Segmentation and RFM Analysis – Part 1

Introduction An eCommerce business wants to target customers that are likely to become inactive.  In this article, I will use a grouping technique…
Continue reading
Choose a Niche

Who’s your target audience (niche)?

Most businesses feel like selecting a niche will cause them to lose opportunities. I argue that selecting a niche helps a business gain…
Continue reading
Fast Food Promotion Campaign Effectiveness

Marketing Analytics – Fast-Food Promotion Effectiveness

Summary A fast-food chain plans to add a new item to their menu. However, they are undecided on three possible marketing campaigns for…
Continue reading
Thanksgiving Dinner Marketing Survey Data Analysis

Thanksgiving Dinner – Marketing Survey Data Analysis

Table of Contents IntroductionObjectiveData AnalysisThe Result4a. Business Value4b. The Perfect Thanksgiving Meal 1. Introduction In the spirit of Thanksgiving, I’ve decided to perform…
Continue reading

Sign-up for weekly marketing tips: