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Marketing with Data - Pivot and Adjust

Marketing with Data Means Pivoting and Adjusting

It's hard to avoid the word data-driven these days. I'm sure you hear it often, it's a catchy business term that means use data to make informed decisions. But what does it really mean to be data-driven? Data-Driven…
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Do I Need a Customer Data Platform?

Do I need a Customer Data Platform?

A customer data platform (CDP) is a marketing database that combines disparate customer data from marketing and other sources. A CDP is designed to store information that can be used to identify customer or purchasing trends, create predictive analytics,…
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Measure Advertising with Adstock

Measure Advertising Effectiveness with Adstock

Advertising is often measured by its immediate effect - an Ad is published and it returned X dollars in sales. Sales divided by the cost of the advertisement is the immediate return. However, there is a problem with…
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Woman on Phone - Twitter Sentiment Analysis

Twitter Sentiment Analysis (Brand Monitoring)

I. Executive Summary In January, Gillette released the Boys will be Boys advertisement, highlighting the brand’s stance on male toxicity. Just recently, they released Your First Shave is Special, showing a father teaching his transgender son how to shave. Brands are…
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Customer Segmentation with RFM Analysis using K-Means Cluster

Customer Segmentation and RFM Analysis with K-Means Clustering – Part 2

I. Business Objective An E-Commerce business wants to keep customers active in purchasing. The business would like to understand customer purchasing behavior to prioritize marketing by customer groups and send relevant promotions to existing customers. Segmenting customers will allow the E-Commerce business…
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