Digital Marketing, Analytics & Conversion 

It's hard to avoid the word data-driven these days. I'm sure you hear it often, it's a catchy business term that means use data to make informed decisions. But what does it really mean to be data-driven? Data-Driven…

A customer data platform (CDP) is a marketing database that combines disparate customer data from marketing and other sources. A CDP is designed to store information that can be used to identify customer or purchasing trends, create predictive analytics,…

Advertising is often measured by its immediate effect - an Ad is published and it returned X dollars in sales. Sales divided by the cost of the advertisement is the immediate return. However, there is a problem with…