Digital Marketing, Analytics & Conversion 

Marketing with Data - Pivot and Adjust

Marketing with Data Means Pivoting and Adjusting

It's hard to avoid the word data-driven these days. I'm sure you hear it often, it's a catchy business term that means use data to make informed decisions. But what does it really mean to be data-driven? Data-Driven…
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Do I Need a Customer Data Platform?

Do I need a Customer Data Platform?

A customer data platform (CDP) is a marketing database that combines disparate customer data from marketing and other sources. A CDP is designed to store information that can be used to identify customer or purchasing trends, create predictive analytics,…
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Measure Advertising with Adstock

Measure Advertising Effectiveness with Adstock

Advertising is often measured by its immediate effect - an Ad is published and it returned X dollars in sales. Sales divided by the cost of the advertisement is the immediate return. However, there is a problem with…
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