Digital Marketing, Analytics & Conversion 

A customer data platform (CDP) is a marketing database that combines disparate customer data from marketing and other sources. A CDP is designed to store information that can be used to identify customer or purchasing trends, create predictive analytics,…

Advertising is often measured by its immediate effect - an Ad is published and it returned X dollars in sales. Sales divided by the cost of the advertisement is the immediate return. However, there is a problem with…

I. Executive Summary In January, Gillette released the Boys will be Boys advertisement, highlighting the brand’s stance on male toxicity. Just recently, they released Your First Shave is Special, showing a father teaching his transgender son how to shave. Brands are…