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Marketing Strategy vs Marketing Tactics

Don’t Confuse Marketing Tactics with Strategy

Something I often see in marketing and technology is people who choose tactics without a strategy. Even if the goal is implicit, always…
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Targeted Marketing with Customer Segmentation and RFM Analysis

Targeted Marketing with Customer Segmentation and RFM Analysis – Part 1

Introduction An eCommerce business wants to target customers that are likely to become inactive.  In this article, I will use a grouping technique…
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Choose a Niche

Who’s your target audience (niche)?

Most businesses feel like selecting a niche will cause them to lose opportunities. I argue that selecting a niche helps a business gain…
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Fast Food Promotion Campaign Effectiveness

Marketing Analytics – Fast-Food Promotion Effectiveness

Summary A fast-food chain plans to add a new item to their menu. However, they are undecided on three possible marketing campaigns for…
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