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Do I Need a Customer Data Platform?

Do I need a Customer Data Platform?

A customer data platform (CDP) is a marketing database that combines disparate customer data from marketing and other sources. A CDP is designed to…
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Measure Advertising with Adstock

Measure Advertising Effectiveness with Adstock

Advertising is often measured by its immediate effect - an Ad is published and it returned X dollars in sales. Sales divided by…
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SEO During Website Redesign

Maintain Your SEO During Website Redesign

What is SEO? Search Engine Optimization (SEO) is the process of aligning your website with what prospects are looking for online. SEO involves…
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Woman on Phone - Twitter Sentiment Analysis

Twitter Sentiment Analysis (Brand Monitoring)

I. Executive Summary In January, Gillette released the Boys will be Boys advertisement, highlighting the brand’s stance on male toxicity. Just recently, they released Your First…
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