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SEO During Website Redesign

Maintain Your SEO During Website Redesign

What is SEO? Search Engine Optimization (SEO) is the process of aligning your website with what prospects are looking for online. SEO involves…
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Woman on Phone - Twitter Sentiment Analysis

Twitter Sentiment Analysis (Brand Monitoring)

I. Executive Summary In January, Gillette released the Boys will be Boys advertisement, highlighting the brand’s stance on male toxicity. Just recently, they released Your First…
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Customer Segmentation with RFM Analysis using K-Means Cluster

Customer Segmentation and RFM Analysis with K-Means Clustering – Part 2

I. Business Objective An E-Commerce business wants to keep customers active in purchasing. The business would like to understand customer purchasing behavior to prioritize…
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Marketing Strategy vs Marketing Tactics

Don’t Confuse Marketing Tactics with Strategy

Something I often see in marketing and technology is people who choose tactics without a strategy. Even if the goal is implicit, always…
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