Latest blog posts

Subscribe to email updates
Measure Advertising with Adstock

Measure Advertising Effectiveness with Adstock

Advertising is often measured by its immediate effect - an Ad is published and it returned X dollars in sales. Sales divided by…
Continue reading
SEO During Website Redesign

Maintain Your SEO During Website Redesign

What is SEO? Search Engine Optimization (SEO) is the process of aligning your website with what prospects are looking for online. SEO involves…
Continue reading
Woman on Phone - Twitter Sentiment Analysis

Twitter Sentiment Analysis (Brand Monitoring)

I. Executive Summary In January, Gillette released the Boys will be Boys advertisement, highlighting the brand’s stance on male toxicity. Just recently, they released Your First…
Continue reading
Customer Segmentation with RFM Analysis using K-Means Cluster

Customer Segmentation and RFM Analysis with K-Means Clustering – Part 2

I. Business Objective An E-Commerce business wants to keep customers active in purchasing. The business would like to understand customer purchasing behavior to prioritize…
Continue reading

Sign-up for weekly marketing tips: